The NeoNurture Incubator was going to change the developing world. Instead, it flopped. The lessons Design That Matters learned from this failure led to the organization’s eventual success with the Firefly Phototherapy Device. (image courtesy of Design That Matters.)
We all have our design babies. We care for them, nurture them and make them the best design they can possibly be. We love our babies and no one wants to tell a happy parent that their baby is ugly.
But what happens when ou…